PRODUCT INFORMATION Assignment Example | Topics and Well Written Essays - 1750 words

PRODUCT INFORMATION - Assignment Example The products were then shipped to other parts of the world like France in the 1970s and orange juice wars with other rivals like in Coca Cola began in the 1980s. In subsequent years, the product’s packaging and marketing strategies have changed but the taste and content have remained relatively the same. In 1949, the product was simply freshly squeezed orange juice but in 1954, it became a chilled product made using flash pasteurization. In 1983, packaging was reduced to a smaller quantity but the prices remained the same; this mirrored developments in earlier periods (1964) when the organization created its own bottles and sold the product in such containers (Pania et al 3). The product maintained similar tastes until 2006 when it was diluted to become less thick and less calorie-rich. In 2009, its packaging was altered to a generic form but 3 months later, the company went back to its original packaging as customers complained; now it is found in plastic bottles. Tropicana original orange juice won the IPA Effectiveness Awards 2006, Silver because of its campaign advertisement conducted in the United Kingdom (â€Å"IPA effectiveness awards 2006†¦Ã¢â‚¬ ). The brand also boasts about getting Carbon Trust product footprint certification in 2007 because of determining the environmental" impact or ecological footprint of its production process. It is also a recipient of the Beverage Innovation Awards in 2009 by an organization of the same name because of the sustainability initiatives in production and rainforest consumer awareness programs (â€Å"2013 Annual report† 102). The brand currently boasts of market share leadership in the orange juice market as it accounts for 28% of all juices sold in the US. A drop had been recorded in 2009 when the company made a repackaging blunder, but its shares recovered thereafter. Currently, the next most competitive brand is Simply Orange by Coca Cola, which accounts for 14% of the